Day: August 20, 2022
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Anti-ghosting Tactics that Turn Leads into Calls that Turn into Appointments
Prospects often “ghost” sales outreach, avoiding communication through calls, emails, and social media, which can be disheartening for sales representatives. Ghosting can occur before any connection is made, often due to poorly defined Ideal Customer Profiles (ICPs) or ineffective value propositions. To minimize ghosting, sales teams should personalize outreach, target appropriate contacts, and utilize a…