Day: October 29, 2022
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Cold call with a purpose. Prospect using iBANT – Interest and Intent, Budget, Authority, Need, and Timing
Cold calling aims to engage prospects and move towards scheduled sales conversations, not immediate closures. It requires persistence and research to identify interested decision-makers using buyer intent data. The initial call should confirm the right contact and establish interest, while the iBANT framework (Interest, Budget, Authority, Need, Timing) prioritizes intent. Post-call analysis is crucial to…