Month: November 2022
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Best Practices for Outbound Prospecting by Email – It All Starts with the Subject Line
The subject line of sales emails is crucial for achieving high open rates, as it must spark curiosity and interest. Statistics show that nearly half of email recipients open emails based solely on the subject line, and poor subject lines can lead to emails being marked as spam. To improve open rates, it’s essential to…
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It Is Game Over for Field Sales – Now It Is Time for Inside Sales to Take the Field
Field sales has declined significantly, largely due to the pandemic, leading to the rise of inside sales. Virtual meetings and technology have transformed sales processes, making inside sales teams more efficient and effective through informed outreach and various communication channels. The buyer-seller dynamic has shifted, with buyers being more informed and less inclined to engage…