Month: November 2022
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Best Practices for Outbound Prospecting by Email – It All Starts with the Subject Line
It all starts with the subject line. The primary goal of the subject line of your sales emails is to get prospects to open it. That is it, that is the only goal. The subject line must spark curiosity and interest on the part of the prospect. It must be compelling and engaging. It must…
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It Is Game Over for Field Sales – Now It Is Time for Inside Sales to Take the Field
Field sales has died, and no one noticed. Witness the dawn of inside sales. The last three years (2020-2022) have been hard for salespeople and hastened the decline of field sales. What was once normal was turned upside down during the pandemic and a new normal established. The pandemic forced field sales teams to operate…