Artificial Intelligence, Sales, Marketing
and Other Topics
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Letting Go of Unproductive Prospects
Letting go of unproductive real estate prospects is crucial for success. Time spent with unqualified buyers detracts from opportunities with serious clients. Properly qualifying buyers using criteria like BANT can prevent wasted efforts and improve sales outcomes. Embracing this practice…
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Capacity Planning for Lead Generation and Sales Forecasting – Taffy Pull or Christmas Cracker?
To forecast revenue from marketing and sales, align lead generation and sales goals using conversion rates and resource planning. Marketing typically starts with lead volume, while Sales begins with revenue goals. Building a capacity model helps determine necessary resources and…
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