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Tag: lead distribution

  • The Theory of the Random Distribution of Leads

    The Theory of the Random Distribution of Leads

    —

    by

    Stephen Howell
    in

    Lead distribution in sales teams is often perceived as unfair, with representatives believing some leads are better than others. While common methods like round robin aim for equal distribution, lead quality and representative skill significantly impact outcomes. Advances in lead distribution strategies now allow for more sophisticated algorithms that consider factors like geography and engagement….