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Tag: lead distribution

  • The Theory of the Random Distribution of Leads

    The Theory of the Random Distribution of Leads

    —

    by

    Stephen Howell
    in

    Leads are not randomly distributed; the good ones are always given to someone else.  So the saying goes. Inbound lead generation systems often distribute leads equally to lead development teams.  These teams often consist of Lead Development Representatives (LDRs), Business Development Representatives (BDRs), and Sales Development Representatives (SDRs).  These team members work upper funnel leads…