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Tag: kpi

  • Which Do You Choose: Leading KPIs, Lagging KPIs or Both?

    Which Do You Choose: Leading KPIs, Lagging KPIs or Both?

    —

    by

    Stephen Howell
    in

    Leading KPIs predict future sales performance (e.g., calls made), while lagging KPIs reflect past performance (e.g., closed deals). Both types are essential for assessing and improving sales outcomes. Leading indicators help forecast and adjust strategies, while lagging indicators confirm achievements. Effective measurement and analysis of these indicators enable data-driven decision-making and identify areas for improvement.