Month: June 2022
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Letting Go of Unproductive Prospects
Letting go of unproductive real estate prospects is crucial for success. Time spent with unqualified buyers detracts from opportunities with serious clients. Properly qualifying buyers using criteria like BANT can prevent wasted efforts and improve sales outcomes. Embracing this practice allows for better focus on motivated buyers.
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Capacity Planning for Lead Generation and Sales Forecasting – Taffy Pull or Christmas Cracker?
To forecast revenue from marketing and sales, align lead generation and sales goals using conversion rates and resource planning. Marketing typically starts with lead volume, while Sales begins with revenue goals. Building a capacity model helps determine necessary resources and ensure both teams are aligned. Regularly reconcile forecasts with actual results to adjust strategies as…