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Getting to Yes When Outbound Prospecting

Sales is the basic building block of any business.  Its pursuit may be traced back centuries, with merchants and traders maneuvering for leverage throughout history.  Over time, strategies and tactics have metamorphosed in fascinating ways.  Today, outbound prospecting is the heartbeat of successful businesses.  But what truly catalyzes a “yes” in this terrain? Going back […]

How Can I Better Understand and Meet the Needs of My Customers?

The key to understanding your customers’ needs is to be proactive and open to learning from them.  By actively seeking customer feedback, you can gain a deep understanding of their interests, challenges, and goals.  Common types of customer needs include price, experience, function, feeling, compatibility, personal and social.  Your ability to detect and currently interpret […]

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